Asana review
Verdict: Best for teams that want clear structure, visible ownership, and a more process-friendly PM system.
What Asana costs
List prices checked August 2026. Vendors change plans and pricing frequently, and regional pricing differs — confirm the current figures on Asana’s own pricing page before you buy.
| Plan | Price | Who it is for |
|---|---|---|
| Personal | $0 | Up to 10 collaborators |
| Starter | ~$10.99/user/mo | Timeline, custom fields, basic automation |
| Advanced | ~$24.99/user/mo | Goals, portfolios, workload, approvals |
| Enterprise | Custom | Advanced security and admin control |
Free option: Personal plan: free for up to 10 collaborators, unlimited tasks and projects.
What Asana is genuinely good at
- Best-in-class clarity: it is genuinely easy to see who owns what and when it is due.
- Excellent adoption rate with non-technical teams — the interface does not intimidate.
- Strong portfolio and goal tracking on higher tiers for multi-project oversight.
- Reliable and fast, which sounds unremarkable until you have used the alternatives.
Where Asana frustrates people
The honest half. These are the complaints that come up repeatedly, not edge cases.
| Limitation | What it means in practice |
|---|---|
| Price | Materially more expensive per seat than ClickUp or Trello for comparable work. |
| One assignee per task | A deliberate design choice that is genuinely limiting for shared or paired work. |
| Native time tracking | Only on higher tiers; most teams end up adding a third-party tool. |
| Customisation ceiling | Less configurable than ClickUp or Notion. What you gain in clarity you lose in flexibility. |
Should you buy it?
Buy it if…
Adoption matters more than configurability, and you want the team actually using it by week two.
Avoid it if…
Budget is the binding constraint, or you need heavy customisation and time tracking included.
What Asana costs
List prices checked August 2026. Vendors change plans and pricing frequently, and regional pricing differs — confirm current figures on Asana’s own pricing page before you buy.
| Plan | Price | Who it is for |
|---|---|---|
| Personal | $0 | Up to 10 collaborators |
| Starter | ~$10.99/user/mo | Timeline, custom fields, basic automation |
| Advanced | ~$24.99/user/mo | Goals, portfolios, workload, approvals |
| Enterprise | Custom | Advanced security and admin control |
Free option: Personal plan: free for up to 10 collaborators, unlimited tasks and projects.
What Asana is genuinely good at
- Best-in-class clarity: it is genuinely easy to see who owns what and when it is due.
- Excellent adoption rate with non-technical teams — the interface does not intimidate.
- Strong portfolio and goal tracking on higher tiers for multi-project oversight.
- Reliable and fast, which sounds unremarkable until you have used the alternatives.
Where Asana frustrates people
The honest half. These are the complaints that come up repeatedly, not edge cases.
| Limitation | What it means in practice |
|---|---|
| Price | Materially more expensive per seat than ClickUp or Trello for comparable work. |
| One assignee per task | A deliberate design choice that is genuinely limiting for shared or paired work. |
| Native time tracking | Only on higher tiers; most teams end up adding a third-party tool. |
| Customisation ceiling | Less configurable than ClickUp or Notion. What you gain in clarity you lose in flexibility. |
Should you buy it?
Buy it if…
Adoption matters more than configurability, and you want the team actually using it by week two.
Avoid it if…
Budget is the binding constraint, or you need heavy customisation and time tracking included.
Related pages
- Asana vs ClickUp — Most important PM comparison page here.
- Alternatives to Asana — Useful if the buyer wants a different planning model.
- ClickUp review — Best contrast page.
Try them yourself
Pricing and free tiers change often — check the current plans directly before deciding.
Disclosure: some links are affiliate links and we may earn a commission at no cost to you. It never changes what we recommend — several tools here pay us nothing. How we make money.
Frequently asked questions
How much does Asana cost?
Prices checked August 2026. Personal is $0; Starter is ~$10.99/user/mo; Advanced is ~$24.99/user/mo; Enterprise is Custom. Asana changes pricing regularly, so confirm on the vendor's own pricing page.
Is there a free version of Asana?
Personal plan: free for up to 10 collaborators, unlimited tasks and projects.
Who should not use Asana?
Budget is the binding constraint, or you need heavy customisation and time tracking included.
What is the main downside of Asana?
Price. Materially more expensive per seat than ClickUp or Trello for comparable work.
Frequently asked questions
How much does Asana cost?
Prices checked August 2026. Personal is $0; Starter is ~$10.99/user/mo; Advanced is ~$24.99/user/mo; Enterprise is Custom. Asana changes pricing regularly, so confirm on the vendor's own pricing page.
Is there a free version of Asana?
Personal plan: free for up to 10 collaborators, unlimited tasks and projects.
Who should not use Asana?
Budget is the binding constraint, or you need heavy customisation and time tracking included.
What is the main downside of Asana?
Price. Materially more expensive per seat than ClickUp or Trello for comparable work.