Browse by category
Four categories, each with current pricing for every tool covered, honest limitations, and guides organised around the reason people switch rather than around feature lists.
The categories
SEO tools
Keyword research, rank tracking, content optimization, audits and analytics. This is where subscription overspend is most common.
AI tools
ChatGPT, Claude, Gemini, Copilot and Perplexity — and, more usefully, which specialist tools they do and do not replace.
Project management
Task management, docs, collaboration and team chat, from the simplest boards to full software delivery workflow.
Finance tools
Accounting, invoicing and payroll for small businesses, compared on accountant support and how they price extra users.
Not sure where to start?
Start with the tool you already pay for, rather than with the category. Every guide here opens with the reasons people leave that specific product, so within a paragraph you can tell whether any of it applies to you — and if it does not, that is a useful answer too.
- Start here A short route through the site.
- All alternatives guides Every “what replaces X” page in one list.
- All reviews Should you keep paying for it?
- Free tools Cost calculators and finders, no signup.
Try them yourself
Pricing and free tiers change often — check the current plans directly before deciding.
Disclosure: some links are affiliate links and we may earn a commission at no cost to you. It never changes what we recommend — several tools here pay us nothing. How we make money.