Trust
Our pages must help buyers make a decision.
The editorial standard is simple: if a page does not make the buying decision clearer, it should be improved, merged, noindexed or removed from the search facing structure.
Policy points
- Every alternatives page must state the switching trigger it serves.
- Every VS page must explain whether the comparison is truly direct or only workflow adjacent.
- Every review page must explain who should avoid the tool.
- Every commercial page should link to relevant free, cheap, review and comparison pages where available.
Details
- Every alternatives page must state the switching trigger it serves.
- Every VS page must explain whether the comparison is truly direct or only workflow adjacent.
- Every review page must explain who should avoid the tool.
- Every commercial page should link to relevant free, cheap, review and comparison pages where available.
- Affiliate relationships must not decide the verdict.